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eBay buys Shopping.com - Boon or Bust to Online Merchants? By: Scott Smigler: My first reaction: This could be bigThe players:eBayLargest online auction site where buyers bid to buy ... and logistical consequences.What’s happening?eBay is buying Shopping.com for $620 million. Shopping.com’s key as... Online Shopping: 10 Tips For Safe Online Shopping By: I-key Benney, CEO: Have you ever bought a product or service from the internet?Me too.Some of the reasons why most people are shopping on... shopping safely.(1) Shop at the websites of companies that you know and are popular offline.If you’re not sure of the c... Online Shopping: 10 Tips For Safe Online Shopping By: I-key Benney: Have you ever bought a product or service from the internet?Yes? Me too. You’re not alone…Some of the reasons why m... privacy statement (or policy) at the very bottom of the home page or inside their "Terms & Conditions" or "Terms of Se... eShopping Carts: Comparing Apples, Oranges and Tuna Fish! By: Mike Banks Valentine: Have you ever bought a book, then plopped down on a pillow onthe couch with a cup of coffee and some snacks ready to d... that some of thelinks may not work . . . and that simply doesn't work for me.Wilsons' articles are informative, if a bi... Shopping Tips and Tricks to find a perfect pair of shoes By: Shelley Costello: Shopping Tips and Tricks to finding a Perfect Pair of ShoesThis article will provide you with some useful shopping ti... there but any store should offer you a good selection to choose from.The quality of the site itself is also a good indi... IS YOUR SHOPPING CART COSTING YOU MONEY? Shannan Hearne-FortnerThey was a time when doing business on the internet simply meant hanging out your electronic shingle and raking in the profits. Then it became necessary to build your online credibility through reciprical linking and membership in organizations like http://i-Cop.org. Then organizations like http://www.paypal.com and http://zzz.clickbank.net/r/?shannan0 became necessary to accept payments without waiting for the proverbial "check in the mail". One of the latest innovations of internet marketing is the shopping cart program. Basically, this let's visitors to your site prepare an online order just like they would fill out an order form from a catalog and submit it directly to your business. Some programs are so advanced they also calculate payments, coupons, shipping, and inventory. But are they a good thing? Many online business people are finding that the fancy shopping cart program they have used to design or re-design their website is costing them business. Why? Because these programs are not search engine friendly. They omit meta tags, they contain long and cumbersome universal resource locators (URLs), and they inhibit the attainment of high search engine rankings. So what can the online business person do? Is there no way to have a friendly merchant environment? And stay visible in the search engines? Yes, there is. And its relatively simple. Take for example, a generic gift site. You might have a front page with a link to main category pages that each flow down like a graph to specific products. But you cannot place each of these pages directly into your shopping cart program. Create a regular front page which sits right on your domain, www.mygifts.com. Create category headings for your main product groupings that also sit directly on your domain, www.mygifts.com/group1.html, www.mygifts.com/group2.html etc. Keep these pages off the secure shopping cart server and system. From the category heading pages, then move into the shopping cart system. While your individual products may never see the light of day in search engine rankings - your front page and your category headings will. In this way, you have a site which is shopper and search engine friendly. Shannan Hearne-Fortner is the president and wizard of http://www.SuccessPromotions.com, an internet marketing information and service company. Part author, poet, mother, WAHM, and wizard, Shannan is the marketing manifestation of Guerilla marketing techniques from Jay Conrad Levinson, One-to-One Marketing, grass roots campaign development and internet wizardry combined with the Eastern-Western philosophies of such gurus as Deepak Chopra, Shakti Gawain, and Alan Watts. Seasoned with the thoughts of theological greats like Billy Graham and WAHM oriented authors like Priscilla Huff. Her marketing experience contains over ten years of online and off-line campaign development for products and services ranging from alarms to pottery, software to hardware, jewelry to clothing, consulting to designing, and everything in between. Always insightful, often humorous, and occasionally downright delightful. 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