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Marketing Research Article Summaries

Mystery Shopping For Fun And Profit
By: Stephen Pope
: How would you like to get paid to go shopping? That's right! Get paid to shop for clothes, eat in restaurants, watch m... to pay for these secret shopping assignments. Then, find suitable people who are willing to perform those assignments f...

Shopping for A Mortgage? Do Your Homework First
By: Jay Conners
: If you happen to be shopping around for a mortgage, it is very important that you first take the necessary time to do ... loan programs out there that it is easy to get lost in all of the mortgage jargon that people in the industry love to u...

eShopping Carts: Comparing Apples, Oranges and Tuna Fish!
By: Mike Banks Valentine
: Have you ever bought a book, then plopped down on a pillow onthe couch with a cup of coffee and some snacks ready to d... with open-source code, allowing customization and tweaking to your needs.That revelation was simply this: No single sho...

Shopping: Be Wary
By: Ken McIsaac
: You may not get what you expect!Retailing has become very competitive in recent years and too many corporations, inclu... that can’t afford exorbitant charges when interest rates are at 45-50 year lows.Then there is the small print, hidden c...

Family Cell Phone Plans - Comparison Shopping To Help You Choose
By: Samantha Goode
: With the myriad of cell phone plans that are available through the various carriers today, it can be a bit of a chall... Co-Workers – One of the main reasons that adults invest in cell phones today is to keep in touch with family members du...


Featured Article

Increase your web site conversion rates from 6% to 66%, in shopping carts and booking engines.

Monte Huebsch

Increase your web site conversion rates from 6% to 66%, in shopping carts and booking engines. Find out how this can happen on your web sites in this research documented white paper.

The research is in. Your solution to shopping cart abandonment and lack of completed travel bookings is a simple phone call. Not a 1-800 number but phone calls that are initiated from you to your web site visitors. This is “click to talk” and it is NOT voice over IP (VoIP). There is no need for speakers and microphones. This uses your existing telephone landline system or even the mobile network. See how “click to talk” will work for you at www.WeCallYouNow.com

Why do so many Internet visitors fail to complete the buying process? It's simple. They don't have all the answers they need to feel comfortable to complete the purchase. It's that one last little question. They have done their “self service” and they know what they want to purchase but they just can't do the final click until a question is answered. They want “assisted - self service” and you can provide this with your own “click to talk” button or banner.

It's just like shopping in the real world. We do not want to be chased and hounded by “customer service” trainees. We just want to browse and look around. See what is available. Maybe try something on. Once we are happy with our self-service we may then want a bit of reassurance by having a question answered. This is when we want the assistance. Not as we just walked in, and not if we have to wait for it.

Well this is just like a web site visitor. The have found the right hotel room. They know it is available on the required days. They are satisfied with the price, but what about late check in? Or wheel chair access? Or a crib for a baby? If these questions could be answered satisfactorily then a purchase would occur. You can do this on your own web site now.

Here is the research. Just follow: and see what Benchmark Portal had to say. The graphs in this independent research report show closure rates of less than 11 percent skyrocketing to 66% with “click to talk”.

How about the experience of Dell Financial Services? Yes, the financial arm of Dell Computers. In a Forrester Research report they experienced going from a failure rate of 90% to a closure rate of 55% with “click to talk”. What would a change like this do to your web site orders, sales and bookings? Check out the Forrester report at:

The question is no longer if this works. The question is why haven't you added it to your web site? There are no set up fees, no monthly fees and no reason not to prove it to yourself today. Did I mention that you could operate a system like this worldwide? There are no global 1-800 numbers but “click to talk” is and you can specify the countries you will call to, the days of the week and even the specific hours of the day.

Forget the myth of the completely automated sales process. A web site shopping cart or booking engine is NOT a bank ATM that spits out money. People need and want assistance. Not right away but when they have completed their self-service. “Assisted self-service” closes sales and makes money. Get your phone ringing with “click to talk” and watch as your web site conversion rates climb and your bank balance grows. You can test the system at

Monte Huebsch www.MonteHuebsch.com is a Certified Management Consultant (CMC) and fellow of the Institute of Management Consultants. As the CEO of www.WeCallYouNow.com and www.CarHold.com he employs push to talk technology on all his websites and in all his email marketing campaigns. Email Monte at CEO@WeCallYouNow.com

About the Author

Monte Huebsch is a Certified Management Consultant and fellow of the Institute of Management Consultants. CEO of www.WeCallYouNow.com he employs push to talk technology on all his websites and email marketing campaigns. Email Monte@wecallyounow.com

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