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21 Questions to Ask Before You Buy Any Shopping Cart System
By: Tom Antion
: 21 Questions to Ask Before You Buy Any Shopping Cart System byTom AntionOnce you've decided which product your going t... to your accounting software?11. Does it have its own associate program or is it easilycompatible with other major brand...

Family Cell Phone Plans - Comparison Shopping To Help You Choose
By: Samantha Goode
: With the myriad of cell phone plans that are available through the various carriers today, it can be a bit of a chall... might think of having a get-together – maybe even a “cell phone party”! – so that you can bring most of your contacts d...

LifeHacking Your Grocery Shopping
By: J Wynia
: "The cupboards are full and there's 'nothing' to eat". Has that phrase ever echoed through your kitchen? Do you have ... this outcome or eliminate it by adjusting the amounts. Then, file the card. For the extra geeky among us, the contents ...

Shopping for a Personal Loan to Suit Your Finances
By: Holly Bentz
: Just as one would shop around for the right automobile to suit your taste and financial style, the same is true in sh... can be stretched out overtime. Opting for this type of loan can circumvent the chance of biting off more personal loan ...

So You're Shopping For A Car
By: ARA Content
: Whether you buy or lease, save money on the deal with tips from

Featured Article

Shopping: Be Wary

Ken McIsaac

You may not get what you expect!

Retailing has become very competitive in recent years and too many corporations, including some large retail chains, are using trickery and deception in marketing. Misleading advertisements, displays and labeling, and other sly tactics are too common. Beating the competitor and the consumer, preferably within the limits of the law, seems to be a retail marketing trend.

There are many ways: Store displays that attempt to sell items that appear to be on sale but aren't. Switch and bait selling. Marketing to kids. The use of shock to increase ratings and sales. Encouraging credit, gouging those that can’t afford exorbitant charges when interest rates are at 45-50 year lows.

Then there is the small print, hidden charges, planned over-consumption, self awarded awards, junk mail, telemarketing, loud repetitive commercials, stupidity cards.

Working within the law or self styled guidelines is not good enough, retailers must use strategies that are morally good. An old retailing axiom used to be ‘The customer is always right’. From what I have perceived, ‘The customer is always ripe for picking’ often seems more appropriate.

Unfortunately it does not help a great deal to complain to the corporations as the processes are deeply rooted and are not there by accident. 'We aren't breaking any laws', or 'We strictly conform to guidelines set out by our association', are typical responses I have received.

But we must complain, to governments, consumer associations and everyone who will listen, or we will be unable to blame anyone when all truth is gone from the marketplace.


About the Author

© Ken McIsaac is author of www.32keys.com a free online book about life. He is also concerned about marketing and consumerism at www.axiom.ws/unethical/

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ACOA Website - Business Info - How to Prepare a Marketing Plan
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Marketing Plan: Specializing in marketing research; business development; a marketing plan; business market research; business marketing plan; marketing business plan; and business to business research ... Capitalize on our marketing plan research. Marketing Plan Research Profiles ...

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Marketing Plan Template
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