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Direct Marketing Association Article Summaries

Shopping: Be Wary
By: Ken McIsaac
: You may not get what you expect!Retailing has become very competitive in recent years and too many corporations, inclu... everyone who will listen, or we will be unable to blame anyone when all truth is gone from the marketplace. About the A...

21 Questions to Ask Before You Buy Any Shopping Cart System
By: Tom Antion
: 21 Questions to Ask Before You Buy Any Shopping Cart System byTom AntionOnce you've decided which product your going t... websites with no extra fees?18. Does it have unlimited and fully integrated autoresponders?19. Does it have ad tracking...

Reduce Long Distance Rates By Internet Shopping
By: George M Noceti
: Do you discuss vital business affairs with your clients sitting far way from your office? Do you want to stay in touc... at: mailto:george@gotospp.com. ...

Shopping for the Best Bargains on the Web
By: Bob Vu
: Shopping on the Web has become easier to do over the past years. As more onli... it better for you, the shopper. Shoppers are also more likely to find better deals at online stores because they do not...

Mystery Shopping For Fun And Profit
By: Stephen Pope
: How would you like to get paid to go shopping? That's right! Get paid to shop for clothes, eat in restaurants, watch m... will be reimbursed for any direct expenses incurred (such as the cost of store purchases).It is also possible to run yo...


Featured Article

IS YOUR SHOPPING CART COSTING YOU MONEY?

Shannan Hearne-Fortner

They was a time when doing business on the internet simply meant hanging
out your electronic shingle and raking in the profits. Then it became
necessary to build your online credibility through reciprical linking
and membership in organizations like http://i-Cop.org. Then
organizations like http://www.paypal.com and
http://zzz.clickbank.net/r/?shannan0 became necessary to accept
payments without waiting for the proverbial "check in the mail".

One of the latest innovations of internet marketing is the shopping cart
program. Basically, this let's visitors to your site prepare an online
order just like they would fill out an order form from a catalog and
submit it directly to your business. Some programs are so advanced they
also calculate payments, coupons, shipping, and inventory.

But are they a good thing?

Many online business people are finding that the fancy shopping cart
program they have used to design or re-design their website is costing
them business. Why?

Because these programs are not search engine friendly. They omit meta
tags, they contain long and cumbersome universal resource locators
(URLs), and they inhibit the attainment of high search engine rankings.

So what can the online business person do? Is there no way to have a
friendly merchant environment? And stay visible in the search engines?

Yes, there is. And its relatively simple. Take for example, a generic
gift site. You might have a front page with a link to main category
pages that each flow down like a graph to specific products. But you
cannot place each of these pages directly into your shopping cart
program. Create a regular front page which sits right on your domain,
www.mygifts.com. Create category headings for your main product
groupings that also sit directly on your domain,
www.mygifts.com/group1.html, www.mygifts.com/group2.html etc. Keep
these pages off the secure shopping cart server and system. From the
category heading pages, then move into the shopping cart system.

While your individual products may never see the light of day in search
engine rankings - your front page and your category headings will. In
this way, you have a site which is shopper and search engine friendly.

Shannan Hearne-Fortner is the president and wizard of
http://www.SuccessPromotions.com, an internet marketing information and
service company. Part author, poet, mother, WAHM, and wizard, Shannan
is the marketing manifestation of Guerilla marketing techniques from Jay
Conrad Levinson, One-to-One Marketing, grass roots campaign development
and internet wizardry combined with the Eastern-Western philosophies of
such gurus as Deepak Chopra, Shakti Gawain, and Alan Watts. Seasoned
with the thoughts of theological greats like Billy Graham and WAHM
oriented authors like Priscilla Huff. Her marketing experience contains
over ten years of online and off-line campaign development for products
and services ranging from alarms to pottery, software to hardware,
jewelry to clothing, consulting to designing, and everything in
between. Always insightful, often humorous, and occasionally downright
delightful.


About the Author

Shannan Hearne-Fortner, President and Wizard
Success Promotions
Marketing Your eBusiness Better
http://www.successpromotions.com
ICQ # 20240138

Direct Marketing Association Resources
Check below for additional Direct Marketing Association Links and Information

Paid To Walk
Paid To Walk - Alternative Delivery Direct Marketing.

Consumer Assistance
Get off telephone; mailing and e-mail lists. The consumer assistance and information site of the Direct Marketing Association. ... companies to help consumers. The Direct Marketing Association (The DMA); established in 1917 ... Sponsored by the Direct Marketing Association; this service allows consumers to indicate ...

WELCOME TO DM IN JAPAN!
WELCOME TO OUR SITE! The Japan Direct Marketing Association. 2F; Libra Bldg.; 3-2 Nihonbashi- Kobunacho; Chuo-ku; Tokyo 103-0024 JAPAN ... *ABOUT US (THE JAPAN DIRECT MARKETING ASSOCIATION ...

Dayton Microcomputer Association - home of Computerfest®
Dayton Microcomputer Association - home of Computerfest® - is one of the oldest; largest; and most active computer clubs in the USA. ... are not; in any way; affiliated with The Direct Marketing Association; except for having the same three-letter acronym ...

Direct Marketing Information
... The Direct Marketing Association offers the Mail and Telephone Preference Services; which allow you to opt-out of ... Not all bulk mailers use the Direct Marketing Association services ...

Welcome to the FEDMA Web site
Password. Search. FEDMA Education Project Application procedure 2006 now open!

Investor's Business Daily: Breaking News
... Fun Facts for Holiday Shopping From The Direct Marketing Association ... on their holiday gift lists. The Direct Marketing Association provides the following statistics about how much ...

Direct Marketing Association
A Special Message for Readers Who Own a Website. ibizTips. About this Site. See our other. Helpful Sites. About the Internet. Business Forum ... TIP: Direct Marketing Association. [First posted on May 07; 2001 ... You can find quick answers to both of these questions and more at The Direct Marketing Association (DMA) website ...

Wisconsin Direct Marketing Association
www.wdma.org - Wisconsin Direct Marketing Association

Direct Marketing Association (DMA)
... The Direct Marketing Association submits these comments in response to the request for papers and ... The Direct Marketing Association (The DMA) is the largest trade association in ...

Direct Marketing Association - Membership
Direct Marketing Association online membership application forms by London web agency Underwired

The Philadelphia Direct Marketing Association (PDMA)
Rx for Success in the Pharma Industry. Speaker: Douglas S. Hisey from AstraZeneca LP. Wednesday; April 19; 2006 - 5:30 PM - 8:30 PM

Consumer Home
The consumer assistance and information site of the Direct Marketing Association. ... The Direct Marketing Association (The DMA) is a trade association of businesses who ... Senny Boone; executive director of The Direct Marketing Association Nonprofit Federation (DMANF ...

Home - DMAW - Direct Marketing Association of Washington
Direct Marketing Association of Washington web site - direct marketing techniques and knowledgebase for direct marketing professionals. ... This is the home of the Direct Marketing Association of Washington and its chapters in Baltimore and Central ...

direct mail marketing? Start Immediately!
Site contain direct mail marketing material;online marketing;branding;email

Midwest Direct Marketing Association -Home
... The Midwest Direct Marketing Association Annual Direct Marketing Conference and Expo will be ... Midwest Direct Marketing Association. 4248 Park Glen Road ...

Association of Direct Marketing Agencies
In February 2001; ADMA became part of the Agency Leaders Council of the Direct Marketing Association. ADMA no longer exists as a separate entity.

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