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Start A Hauling/Shopping/Taxi Business By: Jenny Harker: Here is a simple business anyone with a van or SUV can perform: haul stuff for other people who don't have a way to d... hunting grounds for business. Also, place ads in your local newspaper. Once your business takes off your customers wil... 10 Ways To Protect Your Financial Identity Being Used For Someone Else’s Shopping Spree By: BZ Riger-Hull: Someone impersonating you could be spending your hard-earned money. Impossible! Not really, check, loan, and identity ... target=new>mailto:A1@smartautoresponder.com Certified as a Success Coach, “Four Agreements” Facilitator, & Tele-Cou... Holiday Shopping - The EASY Way By: Dear Old Dave: An idea to take the stress and hassle out of holiday shopping. Also, a free online discount shopping club, featuring ... In most cases, the querying party admits that they have not even started, even if it is only a day or so before the ble... Shopping,, Sailing and Suntanning with Holland America Line By: Mari Clifton: Shopping,, Sailing and Suntanning with Holland America LineRead Jetsetters Magazine at www.jetsettersmagazine.comhttp:... simply master the ship through the seas, he is the man that all else on the ship is measured. I receive an invitation t... Consignment Shopping Pays Off By: Rachel Paxton: Is your closet full of clothes you never wear? You can bet there are a lot of people who have a closet or dr... and trying to conserve the Earth's resources, it only makes sense to "trade" clothing with other people ins... Holiday Action Saves a Sour Shopping Season Beka RuseUsually, U.S. retailers earn 20-80% of their entire yearly gross during the holiday season. But this year, things are different. The sluggish US economy has prompted Deloitte Research's Carl Steidtmann to fear "the worst Christmas ever" in the retail sector. Short of going door to door in a Santa suit, how can businesses increase profits and prevent a blue Christmas? Despite economic gloom, industry leaders have found that an e-mail follow up strategy can increase sales by a cheery 35%! To weather the ailing economy, use a follow up autoresponder during your holiday campaigns. ---------------------------------- What Does It Do? ---------------------------------- Follow up autoresponders follow up with your leads for you. You create a series of messages, and decide when they should be sent, (daily, weekly, etc.). Your autoresponder will send the messages to each new lead automatically. With no further intervention from you, your leads will remember you throughout the winter chill. And this regular reminding will mean more sales during the all-important holiday shopping season. Give yourself the gift of a higher conversion rate! Follow up automatically using these simple steps: * Offer Useful Information * Personalize Your Messages * Track Your Leads * Broadcast Tailor-Made Offers ---------------------------------- Offer Useful Information ---------------------------------- Write your follow up messages for your leads - not for yourself. You want to talk about your great service, but your leads just want to know what they'll get out of it! At some point, you must have purchased something like your product. What were you looking for then? Was it information about pricing, styles, or holiday gift wrapping? Maybe just a clearer explanation of the product? Figure that out, and put the answer in your follow up messages. That's what your leads want to know. ---------------------------------- Personalize Your Messages ---------------------------------- You don't open postal mail addressed to "Current Resident", and your leads aren't going to read e-mail addressed to "Dear Internet Friend." People are simply more likely to read messages that address them by name. Autoresponders let you use variables to personalize your messages. This way, you write just one message, but Lenny Lead reads "Happy Holidays, Lenny!" while Kate Customer reads "Happy Holidays, Kate!" Names are only the beginning of the personalization features available, though. In addition to full, first, and last names, some autoresponders let you add e-mail addresses, dates, or an ad category. The best even correct the capitalization in your leads' names, giving your messages a much more professional look. ---------------------------------- Track Your Leads ---------------------------------- Get even better results from your snowballing list of leads by experimenting with follow up content and timing. Your experimentation will be much more successful if you have access to proper statistics. Only use a follow up autoresponder that offers detailed lead statistics. Look for live, graphical stats that show your incoming leads broken down by day / week / month, all of your active leads, and leads who have requested removal from your list. ---------------------------------- Broadcast Tailor-Made Offers ---------------------------------- To get more bang for your holiday buck, look for an autoresponder that also lets you broadcast extra e-mails to all of your leads. Some even allow you to send tailor-made offers only to leads who meet certain criteria. For instance, send everyone who's been on your list for a month a special discount. Or, notify all leads interested in a certain product when a new shipment comes in. Follow up messages keep leads warm. Use periodic broadcasts to convert them to sales! ---------------------------------- Prevent a Crummy Christmas ---------------------------------- Businesses of all sizes have seen their sales grow by leaps and bounds because of automated follow up. Implement your follow up strategy now to make the best use of holiday leads! Then, enjoy the season - your autoresponder is following up for you! ------------------------------------------------------ Beka Ruse is the Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p$PUBLISHER_ID/lhs.htm ------------------------------------------------------ References: Sydell, L. (2001, October 23). Holiday Online Retail, National Public Radio's Marketplace Covert, J. (2001, October 23). NY Fashion Designers Launch Bid to Revive Holiday Sales, Wall Street Journal About the Author Beka Ruse is the Business Development Manager at AWeber Communications. Find a free article archive, and more about automated e-mail follow up at: http://www.aweber.com/a/p219/lhs.htm Check below for additional Garden Pond Links and Information Gardening eBooks: Award Winning Author E-publisher specializing in gardening. 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