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Flower Pot Article Summaries

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Surfer and internet shopping
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10 Tips To Safe Online Shopping
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: The internet has changed our buying habits. Many people have found the convenience of online shopping to be a great ex... and click on "whois" on the top bar. You will be taken to a page where you can enter the web address of the online stor...

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: (ARA) - The holiday season ushers in a time of joy and a spirit of giving -- as well as frequent frustration at findi... add up, so do the bills. Wouldn’t it be nice to do all your holiday shopping without having to worry about money? You n...

Don’t Let Sink Shopping be a ‘Draining’ Experience
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Featured Article

Choosing an Ecommerce Shopping Cart

Danna Henderson



Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shopping cart is a particularly important part of your website because it deals with people’s personal information and credit card numbers. People are nervous about online purchases and need to be assured that they are giving their credit card numbers to a reputable company.

There are several types of ecommerce shopping carts available. They range from merchant services, which require no programming skills, to fully integrated shopping carts that require custom programming. The three main categories of shopping carts are:



  • Merchant services such as eBay and 2Checkout

  • Hosted shopping cart services

  • Fully integrated shopping carts



Merchant Services

Most shopping carts require you to have your own merchant account and gateway. A merchant account is a bank account that allows a business to conduct credit card transactions and the gateway allows the transaction to be conducted over a secure connection. It’s okay if you don’t have a merchant account or gateway. Merchant service shopping carts allow you to use their merchant account, gateway and shopping cart for a higher cost.

Merchant services are beneficial for very small businesses or those that are just starting and don’t have a lot of orders. Merchant services provide the merchant account, gateway, hosted shopping cart and will maintain your customer’s personal information. They usually require a set-up fee between 50 and 200 dollars, transaction fee between 30 and 75 cents, and 5% to 10% of each transaction. Because you are using their merchant account, your customer’s credit card statement will show the merchant services business name not yours. In some cases, customers will not recognize the charge and may dispute it.

Merchant service shopping carts have an administrative interface, which allows you to login to your account to add products, prices and shipping options. The shopping cart generates the html for the purchase buttons and you simply copy and paste the html into your web pages. When your customer clicks on the purchase button, he is taken to another website to enter the credit card information. This indicates to the customer that you are a small business. Some potential customers will abandon the shopping cart rather than enter their credit card information on a website they know nothing about.

Once your business grows to the point where you are processing over $1000 a month, it’s more cost effective to apply for your own merchant account and switch to either a hosted shopping cart (little or no programming) or a fully integrated shopping cart (programming required).

Hosted Shopping Cart

The hosted shopping cart is a great solution for a small business that is processing over $1000 a month but does not have the resources to create or customize a fully integrated shopping cart. Hosted shopping carts are similar to the merchant services because they provide an administrative interface for you to enter products, pricing and shipping options. They will generate the html for the purchase buttons, which can be copied and pasted into your html pages.

Hosted shopping carts face some of same problems as merchant service carts because your customers will be transferred to a different website to enter the credit card information. Some hosted shopping carts allow you to customize the shopping cart so that it has the same look and feel as your websites. Customizing your shopping cart may require some programming skills, but it could also prevent customers from abandoning their shopping carts.

The main difference between the merchant services shopping cart and the hosted shopping cart is the name that appears on the customer’s credit card and pricing. Hosted shopping carts allow you to use your own merchant account and gateway, which means the customer’s credit card statement will show your business name next to the charge. This can decrease your charge backs.

If you are using your own merchant account and conducting over $1000 of transitions each month, the hosted shopping carts can be less expensive than merchant services. Your merchant account will probably charge a monthly fee between 20 and 60 dollars, transaction fee between 10 and 50 cents, and a percentage of the transaction, usually ranging between 2% to 3.5%. In addition to the merchant fees, your shopping cart service will also charge a monthly fee between 10 and 30 dollars and could charge a transaction fee. These fees sound more expensive than the merchant service option, but if you are processing over $1000 a month and growing, it’s better to pay flat monthly fees than continue to be charged 5 to 10 percent of the each transaction.

Fully Integrated Shopping Carts

The fully integrated shopping cart is a great option for any business that can afford it. The shopping cart will be dynamic and will have the same look and feel as your website. The ZIP Baby Potty Training Store is a great example of a fully integrated shopping cart. Fully integrated shopping carts like this contain features that are not found in merchant service or hosted shopping carts. For example, you can discount items, display customer reviews, assign products to multiple categories, display out of stock notifications, sort products and prices, and display shipping estimates without requiring the customer to create an account.

Integrated shopping carts require advanced programming skills and can often be used with your own merchant account or with a service that allows you to use their merchant account for a higher fee. There are many integrated shopping carts available. Free carts require the most programming skills, but if you don’t have the programming skills necessary to customize a free shopping cart, there are many companies that specialize in customizing fully integrated shopping carts.

Your choice of a shopping cart can have a dramatic impact on your business. Your website is the first and only impression you get to make so you’ll want to make it as professional as possible. While shopping for a shopping cart system, put yourself in your target customer’s shoes and browse the Internet. Review your competitor’s websites as well as those outside your industry. Make a list of shopping carts that you find appealing and research them thoroughly before choosing one.

Copyright 2004 Danna Henderson. All Rights Reserved.







Danna Henderson started ZIP Baby in order to provide parents with comprehensive potty training information and a large selection of potty training products. For more information visit the ZIP Baby Potty Training Store .





Flower Pot Resources
Check below for additional Flower Pot Links and Information

The Secrets Of Flower Pressing
How to press flowers & make greeting cards for fun and profit. A creative & inspiring course with instant access.

Flower - Flower Pot
... Articles - Your Article? - Resources - Newsletter - Find Targetted Visitors - Add URL. Flower Pot. Alabama State Flower ... Flower Poster. Flower Pot. Flower Seed. Flower Shop ...

Flower Pot Easter Card
Flower Pot Easter Cards. Let's make some printable flower pot Easter cards! These cards are fun; easy; and printable. Tuck them inside your Easter baskets or use them as place cards at the table. The sample above is half a card.

Wooden flower pot
How-to make a wooden hanging flower pot ... Hanging Flower Pot. Though there's something magical about the simple; yet complex beauty of a flower garden; it ... you in building the Hanging Flower Pot; you can create a small ...

Flower Fun Pot
... Stain the flower pot Cherrywood. Push the styrofoam ball securely inside the flower pot. To make a flower; glue 12 small ...

1999 - Flower Pot
... easy if you stay with the high contrast fabrics such as those shown here. Flower Pot Paper Piecing ... You will need 1 Flower Pot block per pattern (see below). Please ...

Ceramic Flower Pot
... Home " Showroom " Ceramic Flower Pot. Ceramic Flower Pot. Company: WANG TAT ENTERPRISES(HK) LTD ...

Flower Pot Productions
Artist Agency - Childrens Entertainment Specialist

Flower Pot Hangers - Flower Pot Decorations are Adorable!
Flower pot hangers are adorable little critters that hang around your flower pots and flowers that add character; color and contrast to your greenery. Flower pot decorations are perfect for flower pots; candle holders; patio drinks; vases and any...

Flower Pots; Garden Supplies; Gardening Tips
Flower pots; garden supplies; gardening tips and know how for your little bit of gardening heaven. ... Sign Up For the Free Flower pot heaven newsletter and have garden supplies deals and specials mailed to you! Click here ... © Flower Pot Heaven 2003-2006 All rights reserved ... RSS: View as XML

Flower Pot (Still-life)
Flower Pot (Still-life) This is a still-life of a flower pot. I drew it in pencil. It's not finished nor am I planning to finish it. I know; I'm pretty bad at drawing ellipses.

Flower pot bells craft project.
Free Christmas crafts projects. Craftown has many pattens and instructions for holiday craft projects. This one is for flower pot bells. Tips; resources and lessons. ... Christmas Craft Projects - Flower Pot Bells. What you need: 5 - 2 1/2" red clay or plastic flower ... the bottom center of the flower pot and pull until cardboard round ...

Mother's Day Flower Pot wall hanging
Instructions for making a simple Mother's Day Flower Pot wall hanging craft. Suitable for ages 4+. ... Mother's Day Flower Pot Hanging. Tasha made this for me a when she was 5 and I still have it hanging on my wall ...

flower pot man
A quaint and unique handmade flower pot man. FLOBADOB. ... Flower pot men. An exclusive gift item from flowerpotland ... When sat down the height of the flower pot man is about 8 inches and he has a delightful hand painted ...

Flower Pot Island
Flower Pot Island. Flower Pot Island is a small island near Tobermory. It's most interesting feature are it's two rock pillars known as the small and big flower pots.

HANGING FLOWER POT
How-to make a wooden hanging flower pot ... "HANGING FLOWER POT" Sample Page ... rubber was added to the top and bottom of the HANGING FLOWER POT that made it appear as if it had metal bands around ...

The Empty Flower Pot
Woo San and the empty flower pot. ... The Empty Flower Pot. Folklore. By Virginia Marin ... At home; Woo San asked his mother for a beautiful flower pot. After searching near and far for the best rich; black ...

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