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| Internet Shopping| Internet Shopping Resources | Internet Shopping Marketing | |||
Does Your Shopping Cart Have a Squeaky Wheel? By: Megan Corwin: Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves ne... ... Trends In Online Discount Apparel Shopping By: Robin Downey: Trends In Online Discount Apparel Shopping This article is f... 5 Tips for Online Shopping By: Melanie Breeze: Shopping online has become more and more popular in America as we are all looking to save a little time and money. E-c... provides free online coupons, deals, and discount offers to hundreds of internet stores. They update their coupons dail... Shopping Tips and Tricks to find a perfect pair of shoes By: Shelley Costello: Shopping Tips and Tricks to finding a Perfect Pair of ShoesThis article will provide you with some useful shopping ti... a recent advertising campaign I asked a number of women what information they would find most useful about womens shoes... Internet Shopping - How Safe Is It? By: Darlene Altman: Millions of people make purchases online, but many people are still wary. They fear the unknown and have many doubts ... asks for more than just your basic contact information, then you may not want to proceed. You should not be required to... Does Your Shopping Cart Have a Squeaky Wheel? Megan CorwinHave you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience. Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store. Advertisement Let's examine the internet shopping process from start to finish exposing some places in the process that your store may have a squeaky cart. Make the Product Easy to Find Offer a search capability if your store has a large number of products. Most buyers don't have the patience to wade through 20 pages of products to find what they want. Share Availability Early On Now that the customer has found the product, let them know that it is in stock and ready to ship. Right on the product page or when they place it in their shopping cart let the customer know their purchase can be on its way soon. Don't wait until after they've placed the order to tell them it will be another 6-8 weeks. Streamline the Order Form Limit your order form to the basics. Shipping information, credit card or payment information, and the quantity and order number are all it takes. This isn't the place to conduct market research or ask for loads of information. Keep the order form short and simple. For future purchases, keep the customer's data on file so they can fly through the ordering even faster next time. Handling Your Shipping (and Handling) One big reason many people don't shop on the internet is that they have to pay for shipping. Offer a variety of shipping options to the customer so that she can decide how quickly she needs the item and what she is willing to pay to have the product delivered. Resist the temptation to add large handling fees to the shipping costs. What looked like a great online deal at $19.95 isn't nearly as attractive when shipping + handling brings the total cost to $29.95. Keeping your online order process simple and straightforward will enhance your customer's satisfaction and the likelihood that they will visit your store again. Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. Send an email to megancorwin@wahwoman.com to schedule a complimentary 30 minute coaching session. 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